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Altria Takes $4.1 Billion Charge on Juul Investment - WSJ
Altria Takes $4.1 Billion Charge on Juul Investment - WSJ

Juul is worth at least one more puff | Reuters
Juul is worth at least one more puff | Reuters

Fidelity Fund Says Value of Juul Stake Declined 48% - Bloomberg
Fidelity Fund Says Value of Juul Stake Declined 48% - Bloomberg

Altria exits vaping group Juul after stake plummets in value | Financial Times
Altria exits vaping group Juul after stake plummets in value | Financial Times

Juul Labs Valuation Cut 88% at Fidelity and Capital Group - Bloomberg
Juul Labs Valuation Cut 88% at Fidelity and Capital Group - Bloomberg

How Juul made vaping viral to become worth a dirty $38 billion | TechCrunch
How Juul made vaping viral to become worth a dirty $38 billion | TechCrunch

What Happened to Juul?
What Happened to Juul?

Altria Swaps Juul Stake Once Worth $12.8 Billion for Some Vaping IP - Bloomberg
Altria Swaps Juul Stake Once Worth $12.8 Billion for Some Vaping IP - Bloomberg

Why is Juul worth $16 billion? It's more like a cigarette than you think - The Verge
Why is Juul worth $16 billion? It's more like a cigarette than you think - The Verge

JUUL Mission, Vision & Values | Comparably
JUUL Mission, Vision & Values | Comparably

Juul Settles Multistate Youth Vaping Inquiry for $438.5 Million - The New York Times
Juul Settles Multistate Youth Vaping Inquiry for $438.5 Million - The New York Times

Top Juul investor Altria has seen $30 billion - almost a third of its market value - erased since the FDA launched a vaping investigation in April | Business Insider India
Top Juul investor Altria has seen $30 billion - almost a third of its market value - erased since the FDA launched a vaping investigation in April | Business Insider India

Juul Labs Valuation Cut 88% at Fidelity and Capital Group - Bloomberg
Juul Labs Valuation Cut 88% at Fidelity and Capital Group - Bloomberg

Altria's $13 billion Juul investment has lost 95% of its value
Altria's $13 billion Juul investment has lost 95% of its value

Altria: I Pity The Fool Who Paid $36 Billion For JUUL (NYSE:MO) | Seeking Alpha
Altria: I Pity The Fool Who Paid $36 Billion For JUUL (NYSE:MO) | Seeking Alpha

Juul is now worth more than SpaceX at a $38B valuation
Juul is now worth more than SpaceX at a $38B valuation

JUUL e-cigarette maker sees its valuation top $38B
JUUL e-cigarette maker sees its valuation top $38B

Go deeper: Juul's value skyrockets despite investor trepidation
Go deeper: Juul's value skyrockets despite investor trepidation

Juul will pay nearly $440 million to settle states' teen vaping probe : NPR
Juul will pay nearly $440 million to settle states' teen vaping probe : NPR

Juul, the e-cig maker started at Stanford, watches its US market share get vaporized | TechCrunch
Juul, the e-cig maker started at Stanford, watches its US market share get vaporized | TechCrunch

Altria Slashes Value of Juul by 70% - WSJ
Altria Slashes Value of Juul by 70% - WSJ

E-Cigarette Maker Juul Is Said to Seek $1.2 Billion in Funding | Fortune
E-Cigarette Maker Juul Is Said to Seek $1.2 Billion in Funding | Fortune

Altria invested $13 billion in Juul. As the U.S. moves to ban e-cigarettes, their value has gone up in smoke | Fortune
Altria invested $13 billion in Juul. As the U.S. moves to ban e-cigarettes, their value has gone up in smoke | Fortune

Juul has lost a third of its value, sources say
Juul has lost a third of its value, sources say

Altria's $13B Investment in Juul E-Cigarettes Vaporizes
Altria's $13B Investment in Juul E-Cigarettes Vaporizes

Juul, the vape device, is now worth more than Airbnb and SpaceX - Vox
Juul, the vape device, is now worth more than Airbnb and SpaceX - Vox

Altria Cuts Juul Valuation to Below $5 Billion - WSJ
Altria Cuts Juul Valuation to Below $5 Billion - WSJ